# Kristina Malinovskaya — Brand Strategist & Designer

> Independent brand strategist and designer based in Bali, Indonesia, working with clients worldwide (UTC+2 to UTC+14). 9+ years of experience building brand identities and visual systems for hospitality, real estate, wellness, F&B and lifestyle brands — from strategy and positioning to logo, website, print, packaging and signage.

Kristina starts with strategy (positioning, audience research) before any visual work, builds identities as systems that scale across physical and digital touchpoints, and measures work by business outcomes. Background in advertising & PR; builds websites herself and understands production constraints. Has worked with teams in France, China and Southeast Asia; based in Indonesia for 7 years. Works in English and Russian.

## Services

- Brand strategy and positioning
- Brand identity and logo design
- Visual identity systems and brand guidelines
- Website design and development
- Print, packaging and merchandise
- Signage, wayfinding and spatial graphics
- Investor and sales materials for real estate projects

## Industries

Hotels, villas and residential hospitality; boutique hospitality and property management; real estate developers; spas and wellness; cafes and restaurants; fitness; publishing; beauty tech; exhibitions; consumer products.

## Case studies

- [ASAI Village](https://malinovskaya.ch/asai-village): visual system for a hospitality and residential project in Bali — brand identity, website, investor materials, print and guest experience (2021–2025).
- [Lyvin Properties](https://malinovskaya.ch/lyvin): scalable real estate and boutique hospitality brand in Bali — brand system, tailored property identities, signage, print and physical implementation (2022–present).
- [ASAI Spa](https://malinovskaya.ch/asai-spa): wellness brand identity translating contemporary architecture into a sculptural visual language (2022–2025).
- [ASAI Cafe](https://malinovskaya.ch/asai-cafe): standalone cafe identity within a hospitality brand family, Jimbaran, Bali (2022–2025).
- [SLOVA](https://malinovskaya.ch/slova): brand identity and website for a publishing house in Almaty, Kazakhstan that turns expert knowledge into books — cursor-and-full-stop logo, palette, typography, website and print (2026).
- [Nail Picker](https://malinovskaya.ch/nail-picker): Kristina's solo project (nailpicker.com), an iPhone app that shows a real polish swatch on your own nails before you paint — product design, brand identity, App Store page, website and launch content (2026).
- [Long Happy Life](https://malinovskaya.ch/long-happy-life): brand strategy and identity for a residential development on Jelenga Bay, West Sumbawa, Indonesia — research, user-tested logo, N symbol and pattern, sales folder, business cards and website (2025–2026).
- [ASAI Gym](https://malinovskaya.ch/asai-gym): organic, mindful-movement identity for a fitness and wellness space (2024).

## About and contact

- [About Kristina](https://malinovskaya.ch/about): background, approach and experience.
- [CV (PDF)](https://drive.google.com/file/d/1pwDxzwUxX0PKsMwPvwZX35scna7uPsgT/view?usp=sharing)
- [LinkedIn](https://www.linkedin.com/in/designer-malinovskaya/)
- Email: malinovskaya.kb@gmail.com
- WhatsApp: +62 813 378 95 241